Dove Ad campaign; Are you beautiful or average?

In this campaign dove put two doors right beside each one saying beautiful and one saying average. Throughout the start of the advert all of the women went through the average door meaning they believe they are just average and not beautiful, this dictates to the viewers that most women view themselves as average rather than beautiful, this is most likely based on the media convincing them that they aren't beautiful because they haven't got an hourglass figure and they don't wear makeup. The reason this ad campaign was created was to make women see that they are unconditionally beautiful and that they should feel beautiful no matter what they look like. Later in the advert more women started too go through the beautiful door and after walking through it they feel more empowered and embraced their inner and outer beauty.

Overall i think the ad is effective at what its trying to do, to inspire women into believe their true beauty however most women wouldn't want to seem shallow to seem that beauty if only at face value and how they look, and they believe that they are beautiful and everyone should think so, so going through the average door makes you seem more humble and more aware of what others think which is the opposite of what the ad is trying to do.

Although the ad was effective it did receive some backlash because some people thought of the advert that in order to go through the beautiful door you need to buy "dove" products and some people thought that was defeating the object of believing in yourself.