What is encoding and
decoding?
In computers, encoding is the process of
putting a sequence of characters (letters, numbers, punctuation, and certain symbols) into a
specialized format for efficient transmission or storage. Decoding is the
opposite process - the conversion of an encoded format back into the original
sequence of characters. (google search)
Stuart Hall’s meaning of encoding and
decoding is how media messages are produce circulated and consumed proposing a
new theory of communication. He argued that the meaning is not fixed and can be
interpreted in anyway that the person or people interpreting it want it to be.
Here is a video to help you understand just in case you don't get it :)
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