In the advert they use a child in order to tug on your heart strings this would make you more sympathetic to the child's situation and would make you more likely to donate to help any other child in that situation.
Within the first 10 seconds of the advert the child is depicted to be innocently doing his homework which would make him seem to be more of a nicer child since he follows the rules of doing homework along with that the music in the background is one of subtlety and has a classical feel to it this type of sound is one that is typically linked to sadness meanwhile the narrator is talking about the boys current situation saying that the "rows" his parents have are unexpected and upsetting to him and the boy's(jamie) response to the rows are to cover his ears so he doesn't hear the all the while the narrator is saying that these rows deeply upset jamie since he goes under his staircase in order to not be found by his dad who hits his mum afraid whether he's going to be next or not the director of this advert uses this feeling or fear factor and sympathy in or to compel people into supporting the cause since no one would or should want a child to be in this situation. The narrator uses words like mum and dad to make it seem more childlike since children say mum and dad so the advert may not only be addressing the parents but children as well since the children would also try to persuade their parents to donate since they would be able to empathise since they are also children like"jamie". Just before the advert comes to an end the narrator emphasises to donate two pounds a month to the charity if they want to help children like jamie, almost making people feel guilty if they don't.
I like how you have described the effects of the background music in the advert and have described what the child is like at first and how he is after when the father starts abusing the mother. I think it is pretty decent however at the end you could have said what you thought of the advert. Overall pretty good though.
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