Monday, 20 November 2017

3 music video comparison

50 Cent - Candy Shop ft Olivia

From the first scene we can interpret that 50 Cent has money, since he is driving an expensive car this also connotes that he has power because stereotypically money equals power. The next scene we see is 50 opening the door to a mansion and inside are scandalously dressed women instantly representing women as sexual objects along with this the first woman says to 50 'Welcome to the candy shop' since the room is filled with with women you can link that in the music video these women are 'Candies' and the connotations with candy are that they are sweet and cheap and since the mansion is a 'Candy shop' we this could be interpreted as brothel, also 50 says the lyrics 'i'll let you lick my lollipop' this is clearly referring to his penis, this represents the women in this music video as being a one time use object since candy is only a one time use. In my opinion this music video is clearly not for the empowerment of women since they are not portrayed modestly and are dressed in a stipper like fashion. However at the end of the music video we see that 'The Candy Shop' is actually a burger drive thru and 50 is just daydreaming which stereotypes men as being only obsessed with sex.


Eminem - Ass like that 

From the title you can infer what song is about before the music video even begins. In the music video Eminem talks about women with big bums and states 'i ain't ever seen an ass like dat' this represents women in a way that they are sexualised since they are only used in this music video to highlight their assets i.e and big bum. Throughout the music video it changes from real people into 'Muppets' like people which gives the music video comedic value; this could also mean that this music video is not to be taken 100% seriously since the art style changes for comedic value. However, Eminem does still talk about women in a sexualised and objectifiying manner, in my opinion the music is not meant for the empowerment of women but it doesn't exploit women to an extent since they are turned into puppets and they aren't dressed like strippers or dancing like strippers they are just dancing how women in a club typically would.

Aretha Franklin - Respect 

This music video is for the empowerment of women since all she does is ask for respect and even states that she know what she has and she knows that we (men) want it but asked for respect first. This music video does not represent her as a stripper or a dancer but as a 'normal' woman asking for respect and not to be treated in a objectifying manner. Since the music video was taken from the 1960s you don't typically expect amazing quality and good visuals so the music video is simple and of her just singing so clearly this is not a negative representation of women in my opinion.

2 comments:

  1. Good choice of videos, I think that your analysis could do with a little more depth and definitely a conclusion. How much do you think that you have used CCCEO?

    ReplyDelete
  2. I think you have used a good variety of videos to compare with each other however i think you could use better terminology to make this a higher grade then it could be. But overall I think you did well to compare and state whether they are exploiting or empowering women.

    ReplyDelete

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