Drake's God's plan is a song (based on the lyrics) is about how it's God's will that he succeeds in life even though people are looking down/hating on him.
The music video starts with the budget being displayed on the screen which was $996,631.90 to some people this could be taken in a negative manner since it seems to show off how much money was spent however the money was used throughout the music video to be given out and used to benefit others, Stuart hall's reception theory shows that there are three readings of this the preferred reading is that people would be supportive of what Drake's doing for his community 'giving back' in a sense the negotiated reading would see this as both a charity but a way to make himself look better, the oppositional reading would see this as a publicity stunt to make himself look good. In my opinion, Drake already has status since he is one of the most if not the most known artist in the music scene so it wouldn't be necessary to make himself look good however if you are trying to do a charitable thing then why would you flaunt it and not just do it. The music video is actually not specified as a music video but as a film, this could explain why there was more medium and close-range shot which are typically used to connote emotion and feeling which gives a more story-telling aspect towards the whole music video;
the further shots were typically used to show the setting and area he was in for example the school ground in which he was on a raised platform which gave him a godlike look since he was above everyone and they were all looking up to him praising him for what he had done for them, there is even a line in the song stating "Might go down a G.O.D" I can infer that this might be the point of the video to make him seem like the 'GOD' of hip-hop.
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ReplyDeleteVery good break down of the music video. You have clearly broken down the key points and meanings of the video and told us what the denote and connote. In future you could pick up on the oppositions point of view. This is what someone disagreeing with you would say about the points you made.
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Good use of theories in this analysis. Perhaps use your own opinion and check your grammar by rereading your work
ReplyDeleteYou talked about the music video in terms of theories and added your opinion. You mentioned shots, but you could have gone into this further to improve your analysis. Furthermore, although you takes about reception theory, you could have talked about the audience more.
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