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How women are represented in the movie Headhunters

The movie headhunters or hodejegerne is a movie about a corporate recruiter named Roger Brown who is also a thief who sneaks into people's homes and steals valuable artwork to pay for his wife's ,Diana Brown, expensive lifestyle. However he sneaks into the wrong person's' house and gets caught and is being hunted by Clas Greve ,a former mercenary, who he tried to steal from.

There are only three women in this movie: Diana (played by Synnøve Macody Lund) who is Roger's wife,  Lotte (played by Julie R. Ølgaard) who is the woman Roger is having an affair with and Natasja (played by Valentina Alexeeva) who is a prostitute that Ove is sleeping with. 

The first time we are introduced to Diana she is naked in the shower, from the first scene we see a woman in she is naked clearly sexualising her to show Roger's status as a man, to further back up my point he even say that he is overcompensating for his height by having a beautiful wife. In a scene only a few seconds later we see that Diana has a walk in wardrobe clearly showing that they have money and the narration that goes behind the scene says that even though Roger doesn't like it and cant afford it he does it for her, which would make the audience feel that Diana is only interested in money and status and is only with Roger for his money.

The next woman we see is Lotte and she is in a sex scene with Roger this clearly makes Roger disloyal and dishonest and clearly sees women as objects of pleasure, and as soon as Lotte ask him to come to dinner with her he instantly ends the affair making it look like she's worthless and meant nothing to him which she clearly didn't.

After this we have a scene where Roger is in a conference discussing taking on a new ceo at his company, a few seconds later we are taking to Diana's art gallery in which she is talking a socialising and being  good host making the audience see her as a nice kind-hearted woman. After this it shift to a scene where Diana and Roger are discussing a famous painting that it worth millions clearly showing that she is an intelligent upper class woman.

The next scene we have is of Ove and Natasja and the are naked firing blank shots at each other. Natasja is a prostitute so from that we can infer that women are objectified and used only as sexual device.

Overall the movie is a good movie with a strong storyline and thrilling aspect however the hypersexualisation of women through the movie is very wrong about depicting women as sexual objects from a woman's point of view i can see that its wrong.

8 Questions

1) Write down five slogans for products recently advertised.
I'm lovin it - McDonalds
Finger Lickingg Good - KFC
Just do it - Nike
Eat fresh - Subway
Have it your way - Burger king

2)Which advertisers have used shock tactics lately and why are they shocking?
Barnardos have used shock tatics in their advert "the row" its shocking because in the advert you see a child listening to the parents fighting and the narrator says that the child s afraid of his dad hitting him so he hides this creates a shock to the audience since they wouldnt expect to see a child on tv being a victim of possible abuse.

3)Find an advert whereby you can justify Maslow's hierarchy of needs in play
The dasani water ad, this ad shows the physiological need in maslow's hierarchy. The way in which this is portrayed is that water is very important and it is impossible to survive without therefore meaning you need to buy water or else you will die.

4)Write down as many stereotypes found in advertising as you can, try to link them to
actual campaigns.
women as a sexual object: Lynx ads of 1980/90's
black men are thugs: Welcome to the jungle
Women are only for the house: shake'n'vac

5)Find an example of intertextuality in an advert.
An example of intertextuality in an advert is: the absolut vodka ads since they make the shape of a bottle or a silhouette out of anything and they write a pun below it for example


6)Find as many different uses for music in adverts as you can.
In the trailer for a game called Gears of War they use the song mad world by Michael Andrews and through the trailer the images and the music together makes an image of a 'Mad world'.
In the Barnardos 'The Row' advert this overall music is sad and set a tone for sadness this along with the images puts an overall sad advert together.

7)Give an example of an elite person in a current advertising campaign.
An example of an elite person in an ad campaign is Usain bolt in the virgin media broadband commercials since he is the fastest man in the would it make people believe they are getting the fastest internet in the world.

8) Find five examples of “reward and punishment” persuasion in current campaigns.
Pantene cream says that it will make you look younger
Lynx spray says that if you use it tons of girls will flock to you
Iams this brand makes the cat food make it the elitist cat food on the market saying that buying this ill be the best for your cat and without it your cat will only look up to those who eat iams
Apple if you have an apple product you will have the best out there if not then you will be "looked down upon"
Playstation as they say that the ps4 is 'for the players' also meaning without one you are not a gamer and that with a ps4 you become a player

Dove Ad campaign; Are you beautiful or average?

In this campaign dove put two doors right beside each one saying beautiful and one saying average. Throughout the start of the advert all of the women went through the average door meaning they believe they are just average and not beautiful, this dictates to the viewers that most women view themselves as average rather than beautiful, this is most likely based on the media convincing them that they aren't beautiful because they haven't got an hourglass figure and they don't wear makeup. The reason this ad campaign was created was to make women see that they are unconditionally beautiful and that they should feel beautiful no matter what they look like. Later in the advert more women started too go through the beautiful door and after walking through it they feel more empowered and embraced their inner and outer beauty.

Overall i think the ad is effective at what its trying to do, to inspire women into believe their true beauty however most women wouldn't want to seem shallow to seem that beauty if only at face value and how they look, and they believe that they are beautiful and everyone should think so, so going through the average door makes you seem more humble and more aware of what others think which is the opposite of what the ad is trying to do.

Although the ad was effective it did receive some backlash because some people thought of the advert that in order to go through the beautiful door you need to buy "dove" products and some people thought that was defeating the object of believing in yourself.

The Row: Barnardos advert

Barnardos: The Row advert
In the advert they use a child in order to tug on your heart strings this would make you more sympathetic to the child's situation and would make you more likely to donate to help any other child in that situation.
Within the first 10 seconds of the advert the child is depicted to be innocently doing his homework which would make him seem to be more of a nicer child since he follows the rules of doing homework along with that the music in the background is one of subtlety and has a classical feel to it this type of sound is one that is typically linked to sadness meanwhile the narrator is talking about the boys current situation saying that the "rows" his parents have are unexpected and upsetting to him and the boy's(jamie) response to the rows are to cover his ears so he doesn't hear the all the while the narrator is saying that these rows deeply upset jamie since he goes under his staircase in order to not be found by his dad who hits his mum afraid whether he's going to be next or not the director of this advert uses this feeling or fear factor and sympathy in or to compel people into supporting the cause since no one would or should want a child to be in this situation. The narrator uses words like mum and dad to make it seem more childlike since children say mum and dad so the advert may not only be addressing the parents but children as well since the children would also try to persuade their parents to donate since they would be able to empathise since they are also children like"jamie". Just before the advert comes to an end the narrator emphasises to donate two pounds a month to the charity if they want to help children like jamie, almost making people feel guilty if they don't.

Encoding and Decoding

What is encoding and decoding?

In computers, encoding is the process of putting a sequence of characters (letters, numbers, punctuation, and certain symbols) into a specialized format for efficient transmission or storage. Decoding is the opposite process - the conversion of an encoded format back into the original sequence of characters. (google search)

Stuart Hall’s meaning of encoding and decoding is how media messages are produce circulated and consumed proposing a new theory of communication. He argued that the meaning is not fixed and can be interpreted in anyway that the person or people interpreting it want it to be.

Here is a video to help you understand just in case you don't get it :) 

How shot types and angles create meaning

v  http://www.mediacollege.com/video/shots/

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EWS extreme wide shot
The view is so far from the subject that he isn't even visible. Often used as an establishing shot. This is an example:

v 

VWS (Very Wide Shot)
The subject is visible (barely), but the emphasis is still on placing him in his environment.

v 

WS (Wide Shot)
The subject takes up the full frame, or at least as much as comfortably possible.
AKA: long shot, full shot.

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MS (Mid Shot)
Shows some part of the subject in more detail while still giving an impression of the whole subject.

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MCU (Medium Close Up)
Half way between a MS and a CU.

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CU (Close Up)
A certain feature or part of the subject takes up the whole frame.

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ECU (Extreme Close Up)
The ECU gets right in and shows extreme detail.
Variation: Choker

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Cut-In
Shows some (other) part of the subject in detail.

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CA (Cutaway)
A shot of something other than the subject.

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Two-Shot
A shot of two people, framed similarly to a mid shot.

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(OSS) Over-the-Shoulder Shot
Looking from behind a person at the subject.

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Noddy Shot
Usually refers to a shot of the interviewer listening and reacting to the subject.

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Point-of-View Shot (POV)
Shows a view from the subject's perspective.

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Weather Shot
The subject is the weather. Can be used for other purposes, e.g. background for

http://www.mediaknowall.com/camangles.htmlgraphics.

1. The Bird's-Eye view

This shows a scene from directly overhead, a very unnatural and strange angle. Familiar objects viewed from this angle might seem totally unrecognisable at first (umbrellas in a crowd, dancers' legs). This shot does, however, put the audience in a godlike position, looking down on the action. People can be made to look insignificant, ant-like, part of a wider scheme of things. Hitchcock is fond of this style of shot.

2. High Angle

Not so extreme as a bird's eye view. The camera is elevated above the action using a crane to give a general overview. High angles make the object photographed seem smaller, and less significant (or scary). The object or character often gets swallowed up by their setting - they become part of a wider picture.

3. Eye Level

A fairly neutral shot; the camera is positioned as though it is a human actually observing a scene, so that eg actors' heads are on a level with the focus. The camera will be placed approximately five to six feet from the ground.

4. Low Angle

These increase height and give a sense of speeded motion. Low angles help give a sense of confusion to a viewer, of powerlessness within the action of a scene. The background of a low angle shot will tend to be just sky or ceiling, the lack of detail about the setting adding to the disorientation of the viewer. The added height of the object may make it inspire fear and insecurity in the viewer, who is psychologically dominated by the figure on the screen.

5. Oblique/Canted Angle

Sometimes the camera is tilted (I.e. is not placed horizontal to floor level), to suggest imbalance, transition and instability (very popular in horror movies). This technique is used to suggest POINT-OF-View shots (I.e. when the camera becomes the 'eyes' of one particular character, seeing what they see — a hand held camera is often used for this.

What is cross platform advertising?

Mitch Turck (2015) 
Cross-platform, also known as cross-media, is a reference to the state of your advertising spanning multiple media types for example, mobile and paid search. I say "reference" because the phrase out of context doesn't have useful meaning. Anyone with a decent budget advertises across multiple platforms/media types. When you hear "cross-platform", you're usually hearing it as a reference to the measurement being conducted on such advertising, in an effort to attribute one result back to your holistic advertising efforts. Traditionally, the sale would have been attributed to the ad that generated it.

What are the pros and cons

Pros: Optimize and improve your advertising. They can be used as a market research tool to determine which advertising platforms are the best and re the most effective in reaching your target audience. It is also a proven fact buyers respond to repeated exposure and it doesn’t leave anyone out since there is not typically a select target audience.

(Robert Morello)

Cons: Loss of Focus: The more different types of marketing channels your small business uses to get the word out, the less focused each of your individual marketing campaigns may become.

Mixed Messages: It is often difficult for businesses who engage in campaigns that utilize multiple marketing channels to maintain a constant and consistent marketing message throughout.. Consistency is the key to establishing brand and product recognition and prestige, and to developing loyalty among the consumer base.

Increased Expense: The more variation there is in your marketing channels, the more staff you will need to run them. In addition to staffing concerns, varied marketing channels often cost more to develop, launch and run.

Scheduling: The scheduling involved with campaigns that are distributed through multiple marketing channels is always a challenge. Each type of campaign and each form of promotion typically has its own development, completion and distribution schedule.

To conclude cross platform or cross media market is an effective way of getting an audience to buy or check out your product based on the fact that it advertising it across many platforms will get it out to all people of any age however if not done correctly it may lose you customers since what your advertising and what your selling may be seen as two different things which thusly makes mixed messages therefore turning customers off of your product.