Types of psychographic audiences
Mainstreamers: These make up 40% of the population. They like security, tried and trusted brands, and they like to think the belong to a group of like minded people. They are persuaded by value for money and are less likely to take risks
Aspirers: This group want status and prefer brands that show their place in society. They are happy to live on credit and will buy designer label items. They are stylish and dynamic and may be persuaded by celebrity endorsement.
Explorers: Like to discover new things. They are attracted by brands that offer new experience and instant results
Succeeders: People who already have status and control, and have nothing to prove. They prefer brands that are serious and reliable and believe that they deserve the best
Reformers: This group are defined by their self esteem an self fulfillment. They tend to be innovative and are less impressed by status. They are not materialistic and are socially aware. They may be more inclined to buy brands that are environmentally friendly or those that are considered healthy.
What do you think you are?
You need to start with an explanation of what is being discussed, probably not at the end of the piece. As much as I like the question at the end I would have preferred a conclusion detailing your findings. Remember to use CCCEO Dante.
ReplyDeleteI'm inclined to agree with the last post. Set out your stall. Make me interested in your views and opinions. I want to see a clear 'Dante style' of review and analysis with more evidence base. Start to emerge as having clear and reasoned opinions on the subject her discussion. I will reflect on which one I relate to and get back to you😉
ReplyDeleteHow do I subscribe to receiving alerts when you post??
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