Oxford Street 'security alert' chaos WAS sparked by 'gunshot' claim according to leaked memo on Black Friday investigationThis title and image were taken from the daily mirror reporting the alleged gunshot that was fired on black friday in the tube. Later on it was revealed that there was no evidence of guns in the area, nine people were injured since many were rushing away from this gunshot noise. There are now questions raised whether it could have been handled better. 

What type of psychographic am I ?

In my opinion i am a mixture of an aspirer and an explorer and a mainstreamer because i love to wear designer brands and look stylish and be a 'hypebeast' (however i have no money to be one) but i also like to wear things that no one else does since you get more attention and since you have things that others do not and therefore they envy it. An example of the aspirer within me is seeing celebrities wear nice shoes for example Jordan 1's and so i bought a pair but an example of the explorer in me is buying hoodies that no one has that also look cool. Besides clothes i'm pretty mainstream for example having an Iphone and watching tv shows that others recommend.

Types of psychographic audiences

Mainstreamers: These make up 40% of the population. They like security, tried and trusted brands, and they like to think the belong to a group of like minded people. They are persuaded by value for money and are less likely to take risks

Aspirers: This group want status and prefer brands that show their place in society. They are happy to live on credit and will buy designer label items. They are stylish and dynamic and may be persuaded by celebrity endorsement.

Explorers: Like to discover new things. They are attracted by brands that offer new experience and instant results

Succeeders: People who already have status and control, and have nothing to prove. They prefer brands that are serious and reliable and believe that they deserve the best

Reformers: This group are defined by their self esteem an self fulfillment. They tend to be innovative and are less impressed by status. They are not materialistic and are socially aware. They may be more inclined to buy brands that are environmentally friendly or those that are considered healthy.

What do you think you are?

3 music video comparison

50 Cent - Candy Shop ft Olivia

From the first scene we can interpret that 50 Cent has money, since he is driving an expensive car this also connotes that he has power because stereotypically money equals power. The next scene we see is 50 opening the door to a mansion and inside are scandalously dressed women instantly representing women as sexual objects along with this the first woman says to 50 'Welcome to the candy shop' since the room is filled with with women you can link that in the music video these women are 'Candies' and the connotations with candy are that they are sweet and cheap and since the mansion is a 'Candy shop' we this could be interpreted as brothel, also 50 says the lyrics 'i'll let you lick my lollipop' this is clearly referring to his penis, this represents the women in this music video as being a one time use object since candy is only a one time use. In my opinion this music video is clearly not for the empowerment of women since they are not portrayed modestly and are dressed in a stipper like fashion. However at the end of the music video we see that 'The Candy Shop' is actually a burger drive thru and 50 is just daydreaming which stereotypes men as being only obsessed with sex.

Eminem - Ass like that 

From the title you can infer what song is about before the music video even begins. In the music video Eminem talks about women with big bums and states 'i ain't ever seen an ass like dat' this represents women in a way that they are sexualised since they are only used in this music video to highlight their assets i.e and big bum. Throughout the music video it changes from real people into 'Muppets' like people which gives the music video comedic value; this could also mean that this music video is not to be taken 100% seriously since the art style changes for comedic value. However, Eminem does still talk about women in a sexualised and objectifiying manner, in my opinion the music is not meant for the empowerment of women but it doesn't exploit women to an extent since they are turned into puppets and they aren't dressed like strippers or dancing like strippers they are just dancing how women in a club typically would.

Aretha Franklin - Respect 

This music video is for the empowerment of women since all she does is ask for respect and even states that she know what she has and she knows that we (men) want it but asked for respect first. This music video does not represent her as a stripper or a dancer but as a 'normal' woman asking for respect and not to be treated in a objectifying manner. Since the music video was taken from the 1960s you don't typically expect amazing quality and good visuals so the music video is simple and of her just singing so clearly this is not a negative representation of women in my opinion.

Weekly News

North Korea have sparked ongoing fears of World War 3 because of the rogue state’s determination to build and test its arsenal of deadly nuclear weapons.

US President Donald Trump has engaged in a fiery war of words with North Korea’s despot leader Kim Jong-un, leaving experts to ponder on whether a genuine war is really possible.

Speaking to MSNBC’s Richard Engel, a retired four-star general revealed he believes there is a “51 per cent” chance of a war involving North Korea breaking out before “next summer”.

Summing up the interviewee’s comments, Engel said: “We are talking about the possibility of a nuclear war in our lifetimes, or at least a conventional war that could spread across Asia. (taken from www.express.co.uk) 

According to the express there is a 51% chance that world war 3 will happen before summer since Donald Trump has said lots of bad stuff insulting North Korea's leader Kim Jong-un and Kim Jong-un apparently has nuclear weapons ready to fire on America

I think that World War 3 is not going to happen for a while mostly because there is not really a need for war since Donald Trump is not the smartest when it comes to thinking before he speaks so i wouldn't think that Kim Jong-un would take it too personally?

weekly news

Mark van Dongen was murdered by his jealous ex via acid attack however his ex Berlinah wallace denies all charges and says that he put the acid in the glass of water and encouraged her to drink it. Bristol crown court heard that Mark went to a euthanasia clinic since the pain was so unbearable, he took his own life.
The jury heard that Ms Wallace was looking online at purchasing the sulfuric acid as well as searching if she can die by drinking acid and into acid attacks. If this is true this is a clear indication that she did indeed murder him since no one looks into the effects of acid attacks without reason to.
In my honest opinion i think she did it since jealousy is a very powerful emotion leading people to do stupid things i.e. murdering an ex. Her trial continues this thursday

Representation of Issues

Issue: Islamophobia


The right wing newspapers typically use word linked to Islam like jihad and muslim to demonize them and force people to be scared of them, encouraging islamophobia. However newspapers tend to word their headlines in a way as if they are not actually stating it, they say it as if someone told them that they were jihadis or muslim terrorists, which could be true but instead of saying 'killers in the street' they label them to inspire fear for example 'jihadist killers on our streets' which insights further hate and fear.

Whereas left wing newspaper tend to not inspire hate against muslims they tend to be more on their side and not demonize them and categorize them as all terrorists and try to see things from their perspective for example this headline stating that the media and politicians 'fuel rise in hate crimes against Muslims' which is arguing for the muslim point of view.

faye work

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Representation of Age

high school musical's representation of age shows teenagers to be carefree and show their problems. In the film/films we see how teens are shown to be innocent and they don't really get into any kind of trouble with drugs or violence. Compared to how teens really are this representation of youth isn't really that accurate since they look only at the good things in school like friendships and relationships. However Kidulthood's representation of age show teenagers as thugs and hoodlums since they do drug deals bring out knives on people, steal, drink, have sex and more. This gives a really negative representation of teens in society, for the older generation of people who haven't experienced the things the people in the movie have leading them to stereotype teenagers to all being like this.