the bridge breakdown of points

In The Bridge S3:E1, narrative elements are used to position audiences and create audience pleasure, identification and responses. The use of the main enigma is the best example of this. The main enigma for this episode and season is who the killer is. They paint multiple suspects so that the audience cant assume and predict who the killer is from the get-go, leading them on and keeping audience pleasure high as a crime drama fans mainly focus on the mystery as their way of staying intrigued. The show's structure positions the audience along for the journey, starting with the body discovery, leading to the suspects being painted and the investigation taking place, using small subplots throughout to keep the audience from getting stale from the crime. The main plot of the show focuses on the murder of a woman who was attempting to rid of the traditional nuclear family in Denmark, a country traditionally more conservative and traditional: against the idea of families that have foundations from gay parents.

In The Bridge S3:E1, genre codes are used to position audiences and create audience pleasure, identification and responses. The show uses traditional procedural elements to create audience pleasure and responses. It doesn't stray too far away from the traditional crime drama aspect, with a murder being committed and the body just being found, keeping not only the characters in the show but the audience also intrigued and interested in the goal of trying to find out who committed the crime. The show plays off character stereotypes in an attempt to create some form of identification with the audience. The main stereotype played on in this episode is the idea that people from Denmark are very traditional, with people from Sweden seen as being hipster and modern. An example of this is how the main character refers to the character (who's gender they don't know) as "hen"- a way to keep both gender options open in the air, with the Denmark associate chuckling- almost disrespected that the main character didn't refer to the mystery killer as he or she.

In The Bridge S3:E1, technical codes are used to position audiences and create audience pleasure, identification and responses. The use of binary opposites in terms of lighting being predominantly artificial or dark and bleak is key as it shows the  dark and almost dismal atmosphere of the world the show tries to convey, creating responses from the audience to react from this. The shows seems to be mainly on a constant mid-shot, focusing on 2-3 people in a frame so the scene doesn't become oversaturated.  The mis-en-scene of this episode is a key way of creating audience pleasure. They place one of the murder suspects in a dark room, feeding reptiles in a slow pace sadistic manner, following it up with a direct realisation he could be a suspect by having him put a woman's necklace on. Audio codes, specifically  music, is used to create the perfect atmosphere to position the audience in. When the explosion occurs, the music hits a stop and turns into a eerie buzz almost, making the severity of the crime become more clear and taken on seriously, especially after the close up of the blown off leg is shown.

In The Bridge S3:E1, representation of the character is used to position audiences and create audience pleasure, identification and responses.

Life on mars Ep 1 Analysis

Life on Mars, in brief, is about a white man named Sam Tyler who within the show gets hit by a car and gets put into a coma but he believes he's travelled back in time which is part of the enigma since the audience doesn't know whether he has travelled back in time or whether it is his subconscious or whether he is in a state of limbo.

In the first scene we are shown multiple cars most being police cars this would indicate to most people that the show is about the police force since the title of the show is very ambiguous, but the title actually comes from David Bowe's song "Life on Mars"; which also features within the show at the point where Sam gets taken back to 1973. Also within the first scene, the camera is at wheel height with a lower point of view, therefore, leading the audience to try and deduce whats happening.

In the opening of the show, we see Sam Tyler as the head of the police force in 2006 and he is in the process of an interrogating a suspect in a murder. Within this scene, it highlights most of the modern technology of the time to foreshadow later events since when he travels back in time his lack of technology forces him to use his intuition there is also another scene in the opening that touches on Sam's lack of using his intuition.

The audience also is presented with many close ups, zoom in and outs, which are mainly focused on the detective and the suspects. This can show the importance of the character and their relevance to the case. In addition, mid shots were used especially when crumbs from a sandwich was dropped onto the evidence, which then cuts to an mid shot of Sam's face to see his reaction.

In life on mars the narrative switches when the new 1970 cop is introduced he acts as a “bad cop” to Sam’s portrayal of a good cop, within most detective shows we are giving a” good cop bad cop” Life on Mars represents this in a way where both characters are good cop and bad cop at times that can be seen when the first suspect doesnt reply and the 1970’s cop says he “got the information out of hr” however, when sam tried he attempted to talk to the suspec in a good manner there is a contradiction of roles later in the episode where Sam is portrayed as the bap cop and the 1970’s cop is protrayed as the good cop when they were wuestiong an old woman. This representtation of ying and yang and that they are both the side cop but are different, 

In concluson Life on Mars presents the audience with a mystery and a semse of character development which would entice an audienxe ro continue

statement of aims

Brief 4: Music marketing

Statement of aims + intentions

SONG
Juice WRLD- I'm Still

product
Music video
magazine cover
audience
16-35

record label
Cash money production

Genre
rap

content
two locations
the woods to connote deep thought and environment in addition to providing a darker setting to match the flow and feeling of the song.
A school for the because it's relevant to a high school break up and heart break since heartbreaks and relationships happen in schools more often.

• two or more filming locations
• wide range of camera shots, angles and movement to interpret the music and lyrics
• shots of artist or band to establish a clear identity/image 
• performance footage
• representation of at least one social group
• clear structure with an element of narrative
• editing or original footage to the music track 
• graphics depicting the original name of artist

The brief i will be choosing is brief 4 the music video i have an idea too use a recording studio and an outside area maybe a car park since most rap music videos are set in urban areas to represent the culture. My song choice is vice city by XXXtentacion since it was one of his original songs and he's my favourite artist. within the song its contains lots of deep vibes and lyrics. I will be using a lot of close ups to convey emotion and to trigger thought and emotion it will most likely be in dark areas more linked to alley ways to represent darkness and more linked to darker emotions and thoughts. shots of the artist that will make them look darker for example in the shadow of a street lamp I feel like this would make the video have a more personal feel since the video will be shot with close ups and . Representation of one social group will be of me because I represent a social group.  The narrative will follow the flow of the song the idea that not everyone is the same and to look at our actions and decide how it will effects others. The editing will be very slow and choppy to go with the erratic nature of the song. There will be graphics of XXXtentacion through out the music video since it is his song.

My other song choice is Mercury by Ghostmane since the song is very bossy and erratic it makes it easier to convey darker and much heavier emotion, the music video will most likely have lots of dark elements to link with the heavy bass, furthermore there will be lots of touches to songs will heavy bass and going off what they do in their music videos for example Scarlxrd makes very similar music so inspiration will come from his music video like similar locations and similar dark clothing. I intend on using multiple camera techniques for this video and first of all i decided to focus on camera movement techniques as this is what can make the music video effective or not in presenting the mood of the song. Furthermore the clothes i will be wearing will consist of 2 or more outfits across the scenes do keep the video itself fresh and interesting within every cut to different scenes to keep the audiences interested throughout.  The camera movement techniques i will use are: Action shot (matching the camera movement to the tempo of the song or the movements of the artist themselves), In and out shot (moving away and toward the artist), Semi Circle (moving left and right around the artist but not all the way around), Full Circle (Circle all around the artist) and Tracking Shot (any angle following the artist).

My final song is I'm Still by Juice WRLD since the song is very deep and heartfelt I decided to use the woods to make the music video have a more environmental feel in order to make people think about their surroundings as i edit my music video it will start black and white since that matches the tone of the song.  Followed by a switch up to normal colouration to match the lyrics in the song which states that he's still okay even after everything there will also be a recording of a break up scene to show video representation of the break up aspect of the song. 

Wateraid vs Oxfam

WaterAid                                    Vs                                       Oxfam

WaterAid is an international non-profit organization that was set up in 1981 as a response to the UN International Drinking Water & Sanitation decade (1981–1990).

The organization was first established by the UK water industry on 21 July 1981 as a charitable trust at their main office premises in London. As of 2013, WaterAid had fundraising offices located in Australia, Japan, Sweden, the United Kingdom and the United States while working in 27 countries worldwide. Activities involve providing people with clean water, safe sanitation, and hygiene education. By 1987 its income exceeded £1 million per annum, and its 2005-2006 accounts recorded an income of £26.9 million. In 2011-12, it raised £55.8m in the UK and spent £54m.

This is an example advert done by Water aid.

Within the advert, they specifically try to encourage sympathy and empathy to the people shown in the video, for example, the first scene is of a young boy drinking unclean water from what looks to be a muddy puddle the non diegetic voice introduces the little boy by his first name this is done in order to force an emotional attachment since we know his name connoting with friendship and would make more sympathetic audiences want to help their 'friend' by giving to water aid in order to help him. The non-digetic voice then says that he needs help and that he drinks dirty water every day (using the word dirty both connotes that the water is undrinkable and that it's a struggle to live with) then the voice sates that he has 'no choice' this is a common theme in the advert since they use two other people in bad suituations and that say they have no choice other than to live this way however from an oppositional reading what the audience sees and what actually happens in their day to day lives may be completely different. In my opinion Water aid is very convincing and good at inspiring both sympathy and empathy however it's very excessive since look at the most deprived cases and situations which could lead to negative connotations of African countries. 

Oxfam is a confederation of 20 independent charitable organizations focusing on the alleviation of global poverty, founded in 1942 and led by Oxfam International. It is based in Oxford, England. Winnie Byanyima has been the executive director of Oxfam International since 2013. Oxfam's governance has repeatedly come under criticism. Its failing systems for accountability came to light in February 2018.

Within this advert Oxfam seem to make the advert less of a necessity to give compared to WaterAid because its more of a carefree vibe which makes it so that donataing feels more charitable than forced since the ocfam advert even though using a similar tactic to wateraid they have a different aesthetic by adding lighter music to connote happiness and a brighter future due to our help this is also paired with the brightness of the sun to connote a happy atmostsphere, the advert doesn't inspireas much sympathy and empathy in contrast to wateraid in my opinion, however that could be their way of getting audiences to donate since if someone really wanted to donate they would donate unconditionally and not need to see an advert designed to encourage empathy.

Both Oxfam and WaterAid both use non-diegetic voices in order to not distract focus from the 'product' which makes it easier to encourage donations since they are always focused on what they are donating towards. They also both use the first names of the people they focus on since it makes it personal which makes encouraging sympathy easier since the audience would know the people on a first name basis which would make the audience want to help. The difference between them is what their charities fight for Oxfam wants overall improvement like economic sustainability and education compared to WaterAid who want to help through providing water and sanitation. 

In conclusion there is, not a better charity since they both want and do the same thing but how they do it in terms of adverts is different for example WaterAid emit an aura of desperation, that it's a necessity to act and without the help of the audience they will die; in contrast Oxfam have a much more lighthearted attitude in additon to an atmostsphere of desperation since they use more upbeat music which would connote happiness and would presumabily mkae the audience apsire to link the advert with giving as a charity and not as a need. In my opinion the audience is more likely to resonate with Oxfam since it's more upbeat and light-hearted but are more likely to give to WaterAid due to the advert sounding desperate and that the people in the advert need help also hearing that there are other in that situation paired with the sad music which would make most people want to donate.

  

Research

Similar movies include
IT the reason for this is because of the mystery killer aspect however in our movie the audience and our characters don't know the killer's identity

Watchmen because within the movie it contains a deceptive who hunts down villains and serial killers and kills them and there a mega mystery involved in the storyline similarly to our story where we have two detectives who aim is to track down the killer however their aim is to lock up the killer

scream is similar to our movie because there is a mystery killer that detectives are trying to find out who it is. the killer also has a link towards the victims but we are using an unknown killer with ulterior motives

3 3 differences

3 3 differences

3 uses of mood boards

· Will help establish the basics of what you want. colour palettes, typography, the layout, images.

· They can help save time as after doing it you know roughly what you want to include.

· Mood boards are "fluid" meaning that although the final piece may be online you can do a mood board for any media platform making it very versatile.

3 uses of storyboards

· Helps to recognise the amount of time you'll need to produce whatever you are producing e.g. film or trailer.

· You roughly draw up the scenes needed so you know where to start and finish instead of just starting to film random bits here and there.

· Will help you to pre-visualise everything before you have started any actual production

3 differences between the two.

·  A storyboard is specific to a set genre whereas a mood board will be of just a general subject.

·  A mood board can be used to suggest a genre, colour scheme etc whereas a storyboard will show scenes and be more of a template.

·  Mood boards will help you get a general idea of what you want however a storyboard will show you what production needs to be done.

Dizzee Rascal - Dream V Beyoncé - Formation

This song is about Dizzee rascal's life and his perspective and thoughts on what happened to him from when he was growing up as a child.

The music video for "Dream" starts with some building blocks, that have animals printed on them this could have connotations with his younger self-being more primal since he talks about his life and his aspirations as a child; the blocks then rotate to reveal the name "Dizzee Rascal". A children's music box tune plays as the camera zooms in on a woman at a piano, who says "Hello boys and girls, shall we see what Dizzee Rascal's up to today? He's such a rascal," this is a parody based on Annette Mills and Muffin the Mule Dizzee Rascal may have used this as a parody because this connotes with the theme of his upbringing as a child. She then starts playing the piano and the song starts. Dizzee appears out of a music box, and starts by wondering "how he's going to pull this off, man, without singing the dots." He then states that the track he's rapping on is "too sensible for him," this probably link to the fact that his life was rough and that his environment was not the most "sensible". 

Then he starts rapping the song. Throughout the video, several incidents occur; two puppet men steal a TV, and the puppet police appear in a police car and beat the puppet thieves this aggressive act, even though shown in puppet form it doesn't take the police brutality that black people face lightly;  conjointly these scenes are shown with a close up of the woman portraying Annette Mills gave a facial expression that shows surprise as to what she was seeing, the reason for this could have been used in order to show that it's not the normal thing people would see. Then another puppet spray paints a shop wall; two puppets walk on screen pushing prams one being a woman and the other a man reasoning for this is probably because you don't typically see baby fathers with their pushing around their children and Dizzee Rascal does pay homage to parents staying with their children.

 The video ends with Dizzee climbing back into his music box, and the lady says "Goodbye, Dizzee, Goodbye, Boys and Girls, Goodbye..." and the building block logo appears again, and the video ends.

Overall the music video is a good way at portraying his life and his experiences and the way he has set up the music video is also good because it doesn’t take itself too seriously  which is smart based on the things hes gone through.

Formation contains strong political criticism in its lyrics, being described by Los Angeles Times's Mikael Wood as "a statement of radical black positivity." It also was noted by Joseph Lamour who commented during a review for MTV that Formation is "a song whose lyrics are teeming with notions of empowerment and pride in her heritage as a black American with roots in Alabama and Louisiana." The song opens with rumbling sirens, in the opening lines, "Y'all haters corny with that Illuminati mess," the song addresses rumors about the singer's connection to popular conspiracy theories about the Illuminati. This synth effect appears as Beyoncé repeats the first verse "My daddy Alabama/ Momma Louisiana", NPR's Mandalit del Barco noted during the verse, Beyoncé represents her family roots, he said, "Her mother is from Louisiana, as she let us know in the song. This has always been a big part of her identity; it's not one that the mainstream focus is on. People talk about her not centering it." He also described the lines as an "unapologetic blackness. 

In comparison with Dizzee Rascal who also embraces where he came from,his upbringing and his overall expirences makes these two songs lyrically similar however in terms of musci video Dizzee Rascal emits a satirical vibe which makes his upbringing even though serious easier for an audience to digest, which from a preffered reading stand point he may have done this to inspire children since the puppets and childlike characters are easier for kids to understand and empathise with. In contrast to Formation who goes for a stronger vivid way of expressing embrace this is seen from the dark colours Beyoncé chooses to wear which could have connotations with a dark a mysterious undertone which in my opinion works well with the idea of the music video since she’s in New Orleans in the middle of the flood trying to unite African Americans which could have connotations with the title of the music video Formation which could mean for African Americans to all be together and stay in formation. However, she does typically argue the feminist route throughout the music video and wants female empowerment but the oppositional reading would argue the point that if thats her aim why would she dress in such provocative clothing but the negotiated reading would say that even though she dresses that way she shouldn’t be judged since its her body and her choice.

Overall the two music videos are good at what they try to inspire since Dream is made for people who need motivation to aspire to what they want in life and Formation is for the empowerment and the unity of women and African Americans.