statement of aims

Brief 4: Music marketing

Statement of aims + intentions

SONG
Juice WRLD- I'm Still

product
Music video
magazine cover
audience
16-35

record label
Cash money production

Genre
rap

content
two locations
the woods to connote deep thought and environment in addition to providing a darker setting to match the flow and feeling of the song.
A school for the because it's relevant to a high school break up and heart break since heartbreaks and relationships happen in schools more often.

• two or more filming locations
• wide range of camera shots, angles and movement to interpret the music and lyrics
• shots of artist or band to establish a clear identity/image 
• performance footage
• representation of at least one social group
• clear structure with an element of narrative
• editing or original footage to the music track 
• graphics depicting the original name of artist

The brief i will be choosing is brief 4 the music video i have an idea too use a recording studio and an outside area maybe a car park since most rap music videos are set in urban areas to represent the culture. My song choice is vice city by XXXtentacion since it was one of his original songs and he's my favourite artist. within the song its contains lots of deep vibes and lyrics. I will be using a lot of close ups to convey emotion and to trigger thought and emotion it will most likely be in dark areas more linked to alley ways to represent darkness and more linked to darker emotions and thoughts. shots of the artist that will make them look darker for example in the shadow of a street lamp I feel like this would make the video have a more personal feel since the video will be shot with close ups and . Representation of one social group will be of me because I represent a social group.  The narrative will follow the flow of the song the idea that not everyone is the same and to look at our actions and decide how it will effects others. The editing will be very slow and choppy to go with the erratic nature of the song. There will be graphics of XXXtentacion through out the music video since it is his song.

My other song choice is Mercury by Ghostmane since the song is very bossy and erratic it makes it easier to convey darker and much heavier emotion, the music video will most likely have lots of dark elements to link with the heavy bass, furthermore there will be lots of touches to songs will heavy bass and going off what they do in their music videos for example Scarlxrd makes very similar music so inspiration will come from his music video like similar locations and similar dark clothing. I intend on using multiple camera techniques for this video and first of all i decided to focus on camera movement techniques as this is what can make the music video effective or not in presenting the mood of the song. Furthermore the clothes i will be wearing will consist of 2 or more outfits across the scenes do keep the video itself fresh and interesting within every cut to different scenes to keep the audiences interested throughout.  The camera movement techniques i will use are: Action shot (matching the camera movement to the tempo of the song or the movements of the artist themselves), In and out shot (moving away and toward the artist), Semi Circle (moving left and right around the artist but not all the way around), Full Circle (Circle all around the artist) and Tracking Shot (any angle following the artist).

My final song is I'm Still by Juice WRLD since the song is very deep and heartfelt I decided to use the woods to make the music video have a more environmental feel in order to make people think about their surroundings as i edit my music video it will start black and white since that matches the tone of the song.  Followed by a switch up to normal colouration to match the lyrics in the song which states that he's still okay even after everything there will also be a recording of a break up scene to show video representation of the break up aspect of the song.